Name: Brainstorm AI 2023: Lights! Camera! AI! Harnessing the Power of Generative Video
Uploaded: 2023-12-12
Duration: 10 min 45 s
Description: Natalie Monbiot, Head of Strategy, Hour One Moderator: Ellie Austin, Deputy Editorial Director, Live Media, FORTUNE

Natalie Monbiot, Head of Strategy, Hour One Moderator: Ellie Austin, Deputy Editorial Director, Live Media, FORTUNE

Brainstorm AI 2023: Lights! Camera! AI! Harnessing the Power of Generative Video

Conferences

Hello, everyone and welcome back. We have some really interesting conversations ahead this afternoon. So let's get started. Now, generative video is reimagined, reimagining even the way we create content, simple texts can be turned into video presentations, news content and product demos in multiple languages within just a matter of minutes. And that's just the beginning of this, this spring hour one, an A I video generation company launched video wizard, a feature that automates the process of script writing and video creation by having the user simply submit a prompt here to show us how to use generative video and to discuss what the future holds for the technology. Please welcome our one head of strategy Natalie Moo. Hello, Natalie. Thank you so much for being with us. Now, I alluded to it just then in the introduction, but I'd love you to briefly run us through our one's mission in possible use cases. Yeah. So our mission hour one is to re invent video production and make it uh very easy for anybody without even having the skills to produce video uh to do so in just a few clicks. Um And so maybe what we can do is jump into a quick example. Let's go for it. At hour one, we're on a mission to replace cameras with code for the next generation of video creation. We replace the camera layer with A I and combine all the generative A I tools to enable professional video creation at your fingertips. So you might recognize this as someone that looks a bit like me. This is my virtual twin. Uh She is entirely generated using A I after a little bit of uh footage was submitted to our algorithm with my permission uh to generate her. And that's my, also my generated voice. And um I can also show you a little bit about kind of yeah, how that this was made. So once that's done, you can then find A I NAT uh within our platform. And, and so the platform has a selection of a whole range of different people that you could or virtual avatars that you could choose. Exactly. So you can see here, it's almost like a library of virtual humans there on the left. And for this video, I picked my own and I picked one in a style of expressiveness that I felt was fitting to an introduction at the Fortune A I brainstorm. And in this case, I entered the text because I knew what I wanted to say. But as you said in your intro, Ellie, it's also possible to just generate a video from a prompt and that includes backgrounds that are relevant. And in this case, you can sort of drag and drop your logo, your brand assets, pick your voice. In this case, I'm picking my own A I generated voice. And then just in a few clicks, you're able to sort of create this video. And with this panel on the left, you can see sort of a range of virtual humans and for each so you can create your own virtual human or use a stock character from the platform. And what we see this as being is kind of the home for your virtual human because we're constantly enabling new functionalities and features to not just create and protect your virtual human, but to actually activate it in different levels of life likeness and expressiveness appropriate to the context in which you're presenting it. And so these stock characters that we see in the library, are they the avatars of actors that you've hired? Could you talk a bit about that? And then I'd also love to know how you can go to bed at night and sleep easy knowing that your virtual avatar is only going to be used in context that you feel comfortable with. Absolutely. So every single one of the virtual humans on our platform, and there's been hundreds that have been captured over the last 4.5 years that our one has existed and each of them is backed by an actual human. And each of these humans has an agreement with our one that allows first of all with permission for their likeness to be generated. And then also the agreement determines use of their characters. So for stock characters on the platform, they basically agree to being featured in content from our commercial customers and they get paid micro payments or a passive income for their appearances in the case of my virtual twin and how I can sleep easy at night, I have sole use and the team at our one, I've given them permission as well to generate content using my likeness. But through agreements, we protect and sort of restrict who has access to your virtual twin. Now, I understand Avatar nap could speak in multiple different languages. I think our one supports 80 languages. Is that correct? And if so can you explain how you pick the languages to integrate? Given that I think there's between six and 7000 languages in the world. How do you choose which ones to focus on? Well, we aim to enable all of them. So if so if there's any demand or we can imagine any kind of future demand for these languages, then then we do enable that and just a note on that. So the fact that my avatar is there right now, I can create infinite amounts of content featuring my avatar and or a stock character if that's more appropriate. But what gets me really interested and excited about the future of the technology and actually say the future, but it exists today is the ability to kind of augment my skills. So I can now have my, I can be communicating in different languages that I don't know or don't know so well and I can show you how that looks. I never thought I'd be able to speak Mandarin spoken by over a billion people. How the world has Hua Tao and the mou sh sh the mo the sh sh sh and so presumably you have quite an international client base at the moment. Yeah, so um we can uh so yeah, so basically where you can make your, we can let you talk and then come back to the drive and drop your visual asset and the text you wanted to say and boom, here we are the Benito Avatar, activate the circus visual Ae Aras is Squire Riga. I A So I have a very keen avatar activate that wanted to jump in before we talked about our customer base. Uh But just to explain what's happening here, is that uh so in, in my original avatar, the one that you just saw, I was captured, captured in a professional setting. And it's kind of, it's designed well for kind of static scenarios and static context where I'm presenting. Uh But what we're working to do now and kind of help fulfill our mission of sort of reinventing video production to enable anybody to be able to start in videos is that we want to remove that friction point of having to kind of be in a professional setting to create your avatar. So now what you can do as my avatar activate, actually just sort of explained is that you can take any data asset that already exists or you can just create shoot a little bit of fit on your phone, which is what happened here And I can take that visual data and I can basically drop in any text that I want and just suddenly bring it to life. So we're kind of lowering the barriers across the board to enable this type of video creation at large. We're kind of coming to the end of the session, but I've got a few more questions I want to get in. What's the cost of this? If I'm a client and I come to you and I want to use this technology, what's the entry point? So the entry point is really low. Um It's kind of like single digit dollars. If you want to just kind of get started, you can even make a free video if you want to um just to kind of get a taste for it. Uh And then it escalates depending on kind of volume of video, how many custom avatars you want to create uh the, you know, uh sort of enterprise packages we work with um a lot of companies uh uh sort of enterprise uh size including um J and J as Astrazeneca Berlitz, um A number of different uh companies of that scale and we do kind of custom packages. What's your biggest concern about the technology? So I think it's really important that we kind of proceed in a way where we're being very thoughtful about how to protect um and be ethically create ethically sourced avatars, which is kind of a new term that we bandy around uh the office at hour one. Uh First of all that avatars are actually based on real people that actually consent to having that avatar created and activated. Um And so that is something that we are really do doubling down on and sort of related to that is uh privacy enabled avatars whereby you can kind of opt out of being in the data set if you want to. So we're kind of building in different levels of being able to do that. And very finally, where do you anticipate this technology being in five years? And what use cases might that be that we can't envisage right now perhaps? Yeah, so maybe I'll just flip to this one quickly, right to the end. And so we can go to the final video and I can just explain. So, so with all of our avatars, as I've said, each one is actually a real person behind it. And what we're seeing is people like this, this is actually a guy called Ian Becraft. He's a real world futurist and he is, his virtual twin has actually been employed by a broadcaster, uh AAA 24 hour news broadcaster that by the way, doesn't have any studios, doesn't have any anchors on real anchors on staff. And this business is allowed to exist because of this technology I heard earlier uh in part of the intro to this conference, like, what does this mean for, you know, real world like jobs, journalists in this, in this case, how we see the future is that people will be able to augment themselves, they'll be able to scale themselves to create uh to um to augment their presence in this case. Um He Ian is a person that trades off his appearances. He can actually be in more places at once. He can speak languages that he doesn't speak ordinarily. And so uh we see this as the ability to kind of like scale, scale yourself and also to create new businesses, business units, whole new ideas with this new medium of generative video. Nay, this is fascinating. Thank you so much for being here today. Thank you.