Name: Brainstorm AI London 2024: Turning The Threat Of AI Into An Opportunity
Uploaded: 2024-04-16
Duration: 6 min 27 s
Description: Merav Bahat, Co-founder and CEO, Dazz

Merav Bahat, Co-founder and CEO, Dazz    

Brainstorm AI London 2024: Turning The Threat Of AI Into An Opportunity

Photography by Joe Maher Fortune Brainstorm AI

Conferences

So just imagine that we're not here in London at the Rosewood, but rather we're in Paris in the movie cinema at and the year is 1895. So what happens now is that all of us are just jumping on our feet, running through the door, shouting and screaming and really panicking. What happened to the people on that uh film when the first film was uh was presented, they couldn't tell right from wrong. Is that a real train or not? So they're really, really afraid that it's gonna go at them and crush them. It might be funny today, but that's the only, not the only example, right? Whenever there's a new technology, typically modern technologies has always been a little bit scary and I can share a few more examples even when you think about um consumer were always terrified of elevators, right? So just think about it, it makes sense just being hanging up there in the sky with just a few cables holding you up. This is terrifying. And then the phone, people thought that it, it's a device that helps communicate with the deaf and, and even today, an average American is more afraid on robots than death itself. But we all know that today is the things that we are afraid of more is A I? And are there good reasons to be afraid of A I? Obviously? Yes, because even if you think about news and social media that we cannot even tell what is real, what is not real, what is fake and our identities, they could be theft and, and uh breached so easily so everybody can become us and they can, you know, tap into our bank accounts and, and medical records and what have you. Um And that's, that's, you know, only the personal level at the business level and I'm sure that you discussed it thoroughly. Uh Today is uh people are afraid that that A I is becoming so smart that it's actually going after our jobs, they can become better doctors, better teachers, better um uh software developers than us. Um But the real threat and that it is already coming is definitely cybersecurity. We already see the Attackers, the bad guys using A I and data to, you know, to have way more sophisticated attacks. And at the higher scale, I will just give you an example of malicious female phishing email attacks. So I think it's one of the one of the attacks that people are more, you know, common and aware of. So in the past, Attackers would have just sent emails, right? It takes them forever to find addresses and all that today, like email with chat GP T it was um 1000 times more attempts than, you know, before chat GP T and when you think about the attack itself. So in the past, it would be like a simple email targeting you. Some people would drop you in the trap and others, you know, just ignore it. But today with charge GP T the Attackers actually automate the response. So in a way you have a full communication with the attacker and you don't know, you're not aware and it looks like a human being and it's very targeted and personalized. So way more people fall into the trap. So yeah, cybersecurity is already the attacker is already using A I for the for the bad. So can we use the I for the good obviously? Yes. Right. Even if you think about the other examples of the train and the telephone and the elevator and all these and all these technologies help us communicate better, take us from one place to another and save us a lot of time. We can even hardly imagine our lives without it. I think that that's going to be the same with A I like 5, 10 years from now. We cannot imagine our lives without A I. And can you can it be used for good? Of course, it can just think about medical doctors just using all this data to better have analysis of patients even like specifically, like in rare cases, when you need to get data from the entire world to to to give a better uh prescription and medicine for the for the patient. And the same with developers, they can develop with A I way faster and more accurately. So yeah, A I definitely could be used for the good. What we also see in cybersecurity, we're already using a illm data in order to, to defend our organizations better. You look at CIA which is um a, a cybersecurity agency in the United States. Um They're using terabytes of data just in order to identify anomalies in this data, which these anomalies can, can show that there are upcoming threats so they can help in advance alert on upcoming threats. An organization can get uh appropriately prepared even in Britain, the MI-6. Um the spies are using A I to disrupt the flow of weapons to Russia and the war against Ukraine. And when you think again about developers and organizations use A I to fix flows, security flows faster. This is something that definitely we're starting to see more, more so and this is exactly what we do with that, my company and we're not the only ones that we are trying to leverage A I for, for protection. So in a way when you think about businesses, they have been breached every 11 seconds, which creates a huge damage, economic damage in the world. And what we can help is is with detection, identification if very quickly identify the exposure. But we also help with the fix using A I. So we can, we can help fix uh code, code and security issues or vulnerability security vulnerabilities really quickly. Just to sum up every company will be an A I company. Like every company moving to the cloud, every company is a software company, security organizations and security teams will have to be uh A I teams. They have to defend organizations using A I. And more importantly, when you think about it, cybersecurity was always a data play, but now it's even bigger play and whoever wins is the ones that have the data. Good news is that the defense side now has all the data. So we're very, very well positioned to fight A I with A I and we will win. Thank you, everyone.