Name: Gap CEO: We’re not leaving all malls
Uploaded: 2020-10-27
Duration: 1 min 42 s
Description: Sonia Syngal, Gap Inc. CEO, shares how she’s working to rebuild the brand.

 PHIL WAHBA: When I was watching your analyst day last Friday or Thursday, I was I was struck when the head of the Gap brand talked about largely getting out of malls and 20% of stores still being malls of yours. That just seems so, so bold, so radical for the retailer. And you've been trying to revive, rejuvenate rather, the Gap around for years. So has this crisis do you think giving you the pretext to really do something as dramatic as what you've announced? SONIA SYNGAL: I think that I'm pleased with the momentum that we're seeing from Gap brand in that it takes a combination, as I say, of the art and science, the soul of the brand being lived up to, as well as the clarity, and conviction, and fierce execution that needs to happen to reshape a lot of how we gain commerce and gain revenue. And so you're seeing that with our decision. I think Gap brand is much bigger than the way we were monetizing the brand. And so while we've been in business for 51 years in malls and certainly 21 years in e-commerce, we're announcing and we're finding many new interesting ways to bring the brand to customers, whether it's new partnerships, such as one of our largest licensing partners or our announcement with Kanye West. So I think these are a couple of examples of new ways to reach new customers and at the same time commit to living up to the promise of the brand with respect to inspiring marketing, excellence of the product, and we're committed to all of that. 

Sonia Syngal, Gap Inc. CEO, shares how she’s working to rebuild the brand.