Name: Here’s What Blockchain Can Do for Facebook
Uploaded: 2018-05-11
Duration: 1 min 23 s
Description: Bridget van Kralingen of IBM Global Industries provides insight.

[ MUSIC ] And you've also seen some of the big names in business and finance this week, such as Bill Gates and Gary Cohn, saying that they're not fans of BitCoin, but they really do believe in this underlying blockchain technology, and you also have Facebook, which is a huge tech company, saying they are starting a team to explore blockchain What do think the strategy, or the opportunity, is there in front of them for a company like facebook. I think for facebook the fundamental issue that they're grappling with is very suited to the technology of Blockchain. So what they're grappling with is securing data and making sure that if people want privacy. Or trackability of their data, they can actually secure that. Whether its on the ads side or the personal side, they have both an opportunity and a business reason to think about those issues. And inherently what Blockchain does is it actually makes sure that if you share data, It's permissioned at what you want to share, you permission to share, and what you want to keep private you can. So it can do that for them. It can also track what happens to people's data. I think it's a technology that fits very well with some of the business model challenges that they're actually facing. And I think they're very right. To take this very seriously. [ MUSIC ].

Here’s What Blockchain Can Do for Facebook

Finance

Blockchain could solve data and privacy concerns. 

Facebook Exploring Blockchain Technology

Bridget van Kralingen of IBM Global Industries provides insight.