Name: Insights: Apple Is Changing How Often You Pick Up Your Phone
Uploaded: 2020-02-11
Duration: 2 min 34 s
Description: CEO Tim Cook explains. (June 2018)

 I think it's become clear to all of us that some of us are spending too much time on our devices. What we've tried to do is then think through pretty deeply, well, how could we help with that, because honestly, we've never wanted people to overuse our products. This is not an area where-- like exercise where you can say 30 minutes a day is good for almost everybody. And 12 hours a day is pretty much good for the vast majority of people. It's not like that, because some people use their phone or their iPad to read books. Some people use them to listen to music in the background. Some people use their iPad as their TV. And so what we're doing is, one-- not just for kids, but for everybody. Yeah, the rest of us need it too. And all of us need it. And I have been monitoring my own-- is we're-- you can easily get a report that shows where you're spending your time, how much time, where you're spending it. I started monitoring the number of times, which we will also tell you, of how many times you pick up your phone. This is going to be available to everybody in-- Everybody. We're building it into the OS. That's a scary number I think. --because we want everybody to have this information. And then you can do what you want to with it. You might say, I don't want to do any of this. You might do like I've done is you've started saying, well, I can make this change and this change and this change. In addition to that, we're doing a whole bunch of other things for parents to be able now, not just to disqualify an app from their kid's use. But now they can set a time limit. And so you can have 30 minutes a day on social media or whatever it is. Tim, it's amusing and telling that you're calling this the thing that all of us parents already called it, which is screen time. And we said, we want less screen time. So that's what you're calling the tool. And so I think it's going to-- I think it's pretty profound. It's simple, because it's built in. But it's profound if you want it to be. 

Insights: Apple Is Changing How Often You Pick Up Your Phone

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Apple Is Changing How Often You Pick Up Your Phone

I think it's become clear to all of us. Some, uh, some of us are spending too much time on our way. Tried to do is then think through pretty deeply Well, how could we help with that? Because, honestly, we've never wanted people to overuse our product. This is not an area where, like, exercise, where you can say 30 minutes a day is kind of good for almost everybody. And, um, you know, standing 12 hours a day pretty much good for the vast majority of people. It's not like that because some people use their phone or their iPad to re book. Some people use them to listen to music in the background. Some people use their iPad is on TV and what we're doing is one not just for kids, but for everybody. Yeah, the rest of us needed and all of us needed. And I didn't monitored my own is, uh, where you can easily get a report. It shows where you're spending your time, how much time we're spending. I started monitoring the number of times, which we will also tell you how many times you pick up your phone. This is gonna be available to everybody and everybody, huh? We're building it into the O. R. That's a scary number because we want everybody to have this information, and then you can do what you want to with You might say, I don't want any You might do like I've done is you've started saying all I could make this change in this change in this. In addition to that, we're doing a whole bunch of other things for parents to be able now not just to disqualify an app from their kids you. But now they can set a time limit. And, you know, you could have ah, 30 minutes a day on social media, whatever it is, Uh, you know, it's amusing and telling that you're calling this the thing that all of us parents already called it, which is screen time. We said, we want less screen time, so that's what you're calling you a fool, and I think it's going to be I think it's pretty profound. It's simple because it's built in, but it's perfect if you want it to be