Name: Insights: Fashion Consumers Demand Sustainability, But Who Defines It?
Uploaded: 2020-01-14
Duration: 1 min 49 s
Description: How outfitters make environmental action fashionable. (September 2019)

[MUSIC PLAYING] First, I pull back a little bit to the consumer engagement that we have as a brand of our size and the relationships that we have with our consumers. And largely, what they'll tell us is that we want your products to be cool. We want it to be Nike, we want it to perform. And, oh, by the way, we want it to be sustainable, and that's just the cost of your engagement with us as a consumer. Kering has a group of over 14 different luxury brands, from fashion to leather goods, to jewelry and watches. And today's consumers-- Noel was just saying, a lot of them are millennials. The younger generation-- we embrace luxury products, like no record before. And I think that young consumers-- they really demand brands and products to be more sustainable and ethical. More companies in the fashion industry-- they see the urgency from their own business perspective, from consumer perspective, and also now with regulation and government initiatives. They really are at this stage, a tipping point, to really do some serious, in-depth transformation of the industry. Over the years, we whittled our source base from 1,700 manufacturers down to less than 600 now. And part of what that allows is that you have that depth of the relationship, you have the longevity, you have the shared alignment of goals. And so you can have a back and forth on, how do we improve the environmental footprint of a manufacturing facility? What are the new apparel technologies for fabric textile technologies that we can integrate? That's really important to driving this, particularly when you're a big global brand with a really big extended supply chain. [MUSIC PLAYING]

Insights: Fashion Consumers Demand Sustainability, But Who Defines It?

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How outfitters make environmental action fashionable.

Fashion Consumers Demand Sustainability

How outfitters make environmental action fashionable. (September 2019)

pull back a little bit to the consumer engagement that we have is a brand of our size and the relationships that we have our consumers. And largely what they'll tell us is that we want your products to be cool. We want to be Nike. We wanted to perform, and, oh, by the way, we want to be sustainable, and that's just the cost of the year. Engagement with a consumer carrying has a group off over 14 different luxury brands, from fashion to letter goes to jury and watches, and the today's consumers know which is saying A lot of them are millennials. You know, the younger generation. We embrace luxury products like, you know, no record before. And I think the young consumers, they really be meant to be friends and product to be more sustainable and ethical. More companies in the fashion industry, they see the urgency from their own business perspective from consumer perspective and also now, with regulation on government initiatives, they really are at the stage, a tipping point to really do some serious in that transformation off the industry. Over the years, we whittled our source based from 1700 manufacturers down toe left with 600 now and part of what that allows that you have that depth of the relationship. You have the longevity, you have the shared alignment of goals, and so you can kind of have a back in for a fine. How do we improve the environmental footprint of a manufacturing facility? What the new apparel technologies for fabric textile technology that we can integrate? That's really important to driving this, particularly when you're a big global brand with a really big extended supply chain.