Name: Insights: Ginni Rometty Says Cognitive is Next Big Tech Disruptor
Uploaded: 2020-02-06
Duration: 3 min 29 s
Description: The IBM CEO says companies that engage in artificial intelligence can bring change to almost any business. She spoke at Most Powerful Women 2015.

 When digital business marries up with what I'll call digital intelligence, we said it is the dawn of a new era about being a cognitive business. When every product, every service, how you run your company can actually have a piece that learns and thinks as part of it, you will be a cognitive business. So the digital is just the wires, basically. You're collecting the data. And then you have to make something happen. And then you take this world-- when I say digital intelligence, some shorthand it to artificial intelligence. I think it's much more than that. You put those two together. And I say cognitive is both an era of technology and it it as well a business model. But now, I think this next decade, it is about, can you become a cognitive business? And to me, if you take big data, cloud, mobility, this is the fourth, and I believe it is the most disruptive of these trends. It is clearly the one-- you guys have been with me as Watson has grown up, right? He is symbolic of this era. And he is the first real platform of it. But that idea, that I think it allows existing companies, you will be the disruptor. You will be the disruptor should you choose to do it. Because it changes everything about how you operate. Here's what I already see you can do with a business. And I kind of lay it out, if I can share kind of five areas for you to look at in your business, about if you were beginning this journey to be a cognitive business. The first one, it will drive a deeper engagement with your clients than you have ever seen. Proof-- work we're doing with an insurance company. Watson's behind the scene who knows the client and helping say, as the person is filling out forms, putting it in terms they understand, knowing their portfolio. Closure rate, nine points higher than before. Nine points is enough to change an industry on some of these things. Second thing, your ability to scale expertise. If you just think if any employee in your company could perform is the best one did. And so the US spends $156 billion a year on training in business. 90% of those skills are lost in the first year. I mean, you just don't remember them. So what if you had help? I think you will scale expertise with these systems. The third thing, you'll put learning in every product. One of my favorite, because we have a big ecosystem, is the company building children's toys. That it's a dinosaur using Watson inside, that he adapts to how your child learns. And that's how he then communicates with the child. But it will be true for any product and service. And then, as well, how you'll change the operations of your company. With someone in here, we're doing some big work on their supply chain. You're not going to tell us who? I won't tell you who. Because this is a competitive edge for everyone. Two to 10 points higher on price. I mean, being able higher revenue, five points of margin. And then, the last is how you will actually do discovery. If you're afar-- it doesn't matter who you are. You pick your choices of where investment goes. It will help there. So that's why-- Discovery being-- Discovery whether it's pharma or new areas to go into. I mean, search, data. And by the way, we just announced Thomson Reuters. Thinking of this as the foundation of how they do their work in the future. Ginni, there are those five things pretty much transform everything about every business represented in this room. This is why if it is-- and this is why I think it's a wonderful opportunity to, instead of being disrupted, you are the disruptor. 

Insights: Ginni Rometty Says Cognitive is Next Big Tech Disruptor

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AI can bring change to almost any business. 

Ginni Rometty Says Cognitive is Next Big Tech Disruptor

The IBM CEO says companies that engage in artificial intelligence can bring change to almost any business. She spoke at Most Powerful Women 2015.

when digital business married up with what I'll call digital intelligence, we said it is the dawn of a new era about being a cognitive business. When every product, every service, how you run, your company can actually have a piece that learns and think it's part of it. You will be a cognitive. The digital is just the wires. You're collecting the data and get me. And then you take this world when I say digital intelligence some short handed to artificial intelligence. I think it's much more than that. You put those two together, and I think cognitive is both an era of technology, and it is, well, a business model. But now I think this next decade it is about can you become a cognitive business? And me if you take big data cloud mobility, this is the fourth, and I believe it is the most disruptive of these trends. It is clearly the one you guys have been with. Mia's. Watson has grown up right. He is symbolic of the era and he is the first real platform of it. But that idea that I think it allows existing companies, you will be the disrupter you will be the disrupter. Should you choose to do it because it changes about everything about how you operate. Here's what I already see you can do with the business, and I kind of lay it out if I can share kind of five areas for you to look at in your business about If you were beginning this journey to be a cognitive business, the 1st 1 it will drive a deeper engagement with your clients than you have ever seen. Proof work we're doing with an insurance company watching behind the scene, who knows the client and helping, say, as the person filling out forms, putting it in terms they understand. Knowing their portfolio closure rate nine points higher than before nine points is enough to change an industry on some of these things. Second thing, your ability to scale expertise if you just think it's any employee in your company could perform is the best one did. And so the U. S spends 156 year on training in business. 90% of those skills are lost in the first year. I mean, you just don't remember. So what if you had help. I think the scale you will scale expertise with these systems. The third thing you'll put learning in every product. One of my favorite cause of a big ecosystem is the company building Children's toys that it's a dinosaur using Watson inside that he adapt to how your child learns, and that's how he then communicates with the child. But they'll be true for any product and service and then, as well, how you change the operations of your company with someone in here. We're doing some big work on their supply chain of You're not going to die. I won't tell you because there's a competitive answer every 1 to 10 points higher on price. I mean being able higher revenue five points a margin, and then the last while while you will actually do discovery. If you're far, it doesn't matter who you are. You picked your choices of where investment goes. It'll help. They're so discovery, the recovery, with its pharma or new I areas to go into any search data. And by the way, we just announced Thompson Reuters. Thinking of this is the foundation of how they do their work in the futures. Jimmy or their those five things pretty much transformed everything about every representative it is. And this is why I think the wonderful opportunity to either be the you know, instead of being disrupted, You are the disrupter.