Name: Insights: How Byton is Disrupting the Auto Industry With a Startup Culture
Uploaded: 2020-03-11
Duration: 2 min 16 s
Description: Think of Byton's electric vehicles as the conduit for connected mobility services like health monitoring apps, says CEO Carsten Breitfeld. (December 2018)

[MUSIC PLAYING] SPEAKER 1: There are a lot of electric cars on the way. What makes Byton different? SPEAKER 2: Well, If you ask, does it really make sense to come up as a next company building and selling electric cars? And the clear answer is no. But there's another story behind Byton. There are technologies coming up like connectivity and artificial intelligence, which will make cars smart. And this will not only change the product but change the business model. So the car will eventually become a smart device. If you want, you create a platform to make business with your customers, sell digital services, and eventually become a provider of shared mobility. And this is a route of Byton, because for traditional companies, it might be very difficult to change a business model. They can change products but not so easy a business model. And Byton is built around this new business models. SPEAKER 1: Could you elaborate on that a little bit? Because that has a lot of implications. It's a platform for delivering services of all kinds, like what? SPEAKER 2: So first of all, it starts with the car. The product is still a car. If you look from outside, it's a beautiful premium car. We compete with BMW, Mercedes, and Audi. If you step inside, you will see big screens. A lot of variability. You can rotate to seats. A lot of space. A tablet in the middle of the steering wheel high, speed connectivity. So everything you are used to have from a smart device. There there's a lot of digital services we will offer, so this is about mobility. This can be very different things like entertainment, like work, like health. Basically, a platform where we create outside suppliers. And the next step and this-- because today, cars are used between 3% and 5% of the time. So companies sell a lot of cars. They are not used. They are standing around, and they create a burden for societies. In the future, there is no alternative to shared mobility, so the number of cars will be reduced. They will be used in a higher percentage of time. And the real business will be selling mobility but not cars. And in 10 years from now, this will be more than 50% of the revenue of Byton. 

Insights: How Byton is Disrupting the Auto Industry With a Startup Culture

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Byton thinks the future isn't about selling cars. 

How Byton is Disrupting the Auto Industry

Think of Byton's electric vehicles as the conduit for connected mobility services like health monitoring apps, says CEO Carsten Breitfeld. (December 2018)

There are a lot of electric cars on the way. What makes biting different doesn't really make sense to come up with the next company Building and selling electric cars on the cancer is no. But there's another story behind Buyten, their technologies coming up like connectivity and artificial intelligence, which will make tough smart. And they're not only changed the product but change the business model so the carver eventually become a smarty wise. If you want to make you create a platform to make business with your customer, sell digital service's and eventually become a provide off chef mobility. This is by this route off Buyten, because for traditional cos it might be very difficult to change a business model that can change products but not so easy as business model. And biting is built around this new kind of businessman. Could you elaborate on that a little bit? Because that has a lot of implications. It's a platform for delivering service's of all kinds, like what? The prison of all it stops with car. Still, the product is still a currently look from outside. It's a beautiful premium car, but compete with BMW, Mercedes and Audi. If you step inside, you will see big screen a lot of viability. You can rotate to see a lot of space tablet in the middle of the steering wheel, high speed connectivity. So everything you are used to happen from a smarty wise there's a lot of digital service is we will offer. So this is about mobility. This can be very different. Things like entertainment, like word like health. Basically platform every 38 outside to the players and the next step. And it's because, you know, today cars are used between three and 5% of the time, so companies sell a lot off cars. They're not used, they are standing around and they create a burden for society in the future. There's no alternative to being to share mobility. So the number of cars we were reduced. They will be used in a higher percentage off time, and the real business would be selling mobility but not cast. And 10 years from now, this would be more than 50% off the revenue of fight