Name: Insights: The Future of Music Is Machine
Uploaded: 2020-03-11
Duration: 5 min 2 s
Description: How artificial intelligence may be limiting, or improving, the artist's role. (March 2017)

[MUSIC PLAYING] SPEAKER 1: So the song that you just listened to was created by AI. SPEAKER 2: Damn. SPEAKER 1: Artificial intelligence. SPEAKER 2: That's crazy. SPEAKER 1: Yeah. SPEAKER 3: That's right. Artificial intelligence. Artificial intelligence has already made a major impact in areas like health, tech, and agriculture, but now, you can tack on artistic tasks to AIs to do list. And in this case, composing music. [MUSIC PLAYING] This music was created by Amper. Amper is an artificial intelligence music composer that can create and customize music for any of your content. SPEAKER 4: So do you play any instruments? SPEAKER 5: I do. I play piano, guitar, and I sing. SPEAKER 4: How long have you been involved with music? SPEAKER 5: Since three or four years old. SPEAKER 4: This is Drew. The founder and CEO of Amper. So how exactly does it work? SPEAKER 5: So to make Amper's technology work, we focus on two things. The first is building up a baseline knowledge of music theory. What does it mean to be talking about instruments and orchestration and key signatures, things that the PhD student in music should be able to speak to or any composer should be able to know as a tool of their trade. And we also work on teaching Amper what emotion means, what it means to feel certain things, to want certain things, and we let our technology bridge the gap between a solid understanding of music theory and the foundations of music so that by working with Amper, you're able to take advantage of the most powerful AI in music that's ever been created. SPEAKER 4: OK. Cool. But what do people think of it? SPEAKER 6: A computer is always going to be more proficient than you ever physically could be as an organic creature holding a piece of wood and metal and whatever, and that's going to put more pressure to create brilliant ideas and brilliant sounds that we could have never imagined. And in fact, we could have never programmed. SPEAKER 7: Maybe someone could argue that it's taking a hard part of the process away so that you can focus and focus on the lyrics or the vocals or different instruments. But I think there's a part of making music that should be done by a human. SPEAKER 8: I think that if of the music in the future is going to be created by AI that makes me really sad for musicians, because I think one of the great things about like Springsteen and The Beatles and all these like-- The Rolling Stones is that they experimented and they tried things out and they had a lot of failures, but then when they like hit that peak, it was really great music. And I think when I hear that robots to be making music in the future, I just am sad for the future of music. SPEAKER 4: Is this where the music industry is headed? Let's talk with an artist who's actually used Amper. This is Taryn Southern. SPEAKER 9: Hey. What's up? SPEAKER 4: She composed an entire pop album with AI. SPEAKER 9: I have eight songs on I am AI, and each one utilized a unique synthesis of AI platforms, so some of them I used Amper on, some of them I used IBM Watson Beat. I also used Ava and Magenta as well and sometimes a combination of two or three of those. So I think the simplest way to describe how an artist might make music with a platform like Amper is to look at it almost like the artist as a director and editor. So let's take for instance a YouTube video. If you're directing a YouTube video, you would be directing the artificial intelligence around what you want it to produce. You'll give its specifications around beats per minute, the key, the instruments, what style, what genre, and then the artificial intelligence takes it upon itself to make something. Once you're happy with the final output of the artificial intelligence, you like the performance, it sounds good to you, then it's your job as an editor to actually edit it and rearrange it into the final piece. Amper is one of the easiest AI platforms currently on the market to use, so you don't need any musical experience or background to jump in and understand it. You also don't need any coding expertise. SPEAKER 4: So to end this video, here's a song that I composed or well, technically, AI composed it. [MUSIC PLAYING] 

Insights: The Future of Music Is Machine

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AI may be limiting, or improving, the artist's role.

The Future of Music Is Machine

How artificial intelligence may be limiting, or improving, the artist's role. (March 2017)

So the song that you just listen to was created by a I artificial intelligence scream. Yep, that's right. Artificial intelligence. Artificial intelligence has already made a major impact in areas like health tech in agriculture. But now you can tack on artistic tasks, eh? I have to do it. And in this case, composing music. This'll Music was created by Amber. Amber is an artificial intelligence music composer that can create and customized music for any of your content. So do you play any instruments? I do my play piano guitar and I think, How long have you been involved in music? Since you know, three or four years old, this is Drew, the founder and CEO of Amber. So how exactly does it work to make hampers technology work? We focus on two things. The first is building up a baseline knowledge of music theory. What does it mean to be talking about instruments and orchestration and key signatures? Things that PhD student in music should be able to speak to? Our any composer should be able to know as a tool of the trade. Let me also work on teaching amber what emotion, what it means to feel certain things want certain things, and we let our technology bridge the gap between a solid understanding of music theory and the foundations of music, so that by working with Amber, you're able to take advantage of the most powerful Aye aye, and music that's ever been created. Okay, cool. But what do people think of it? A computer is always going to be more proficient than you ever physically could be. A zone organic creature holding a piece of wood and metal and whatever. And that's going to put more pressure to create brilliant ideas and brilliant sounds that we could have never imagined. And in fact, we could have never programmed. Maybe someone could argue that is taking, you know, hard part of the process of ways that you just local focus on, like the Leader X or like the vocals or different instruments. But I think there's a part of making music that should be done by a human. I think that if most of music in future is gonna be created by eye, that makes me really sad for musicians, because I think one of the great things like Springsteen and the Beatles and all these like, you know, the Rolling Stones. They experimented and they tried things out, and they have a lot of failures. But then when they hit that peak, it was really great music. And I think when I hear that robots will be making music in the future, I just and bad for the future of music. Is this where the music industry is headed? Let's talk with an artist who is actually used. Amber, this is Terence Southern. Hey, what's up? She composed an entire pop album with a I Have a song on I Am and I, and each one is utilized a unique synthesis of Ai ai platform. So some of them I am for arms. Some of them I used IBM walks in. I also used Diva and, uh, magenta as well and sometimes a combination of two or three of those. So I think the simplest way to describe how an artist my music with a platform like Amber is to look at it almost like the artist as a director and editor, let's take a YouTube video. You're directing a YouTube video. You would be directing the artificial intelligence around what you wanted to produce, you know, defend specifications around beats per minute instrument style with genre, and then the artificial intelligence takes it upon itself to make something. Once you're happy with the final output of the artificial intelligence, you like the performance sound good to you. Your job is editor actually edited and rearrange it into the final piece. Answer is one of the easiest thing I platform currently on the market used. You don't need any musical experience or background to jump in and understand that you also don't need any coding expertise. So to end this video, here's a song that I composed or, well, technically, hey, I composed it.