Name: Insights: Tim Cook: Steve Jobs Will Always Be the DNA of Apple
Uploaded: 2020-02-11
Duration: 3 min 40 s
Description: “Today and everyday we honor him.” (September 2017)

[BRIGHT MUSIC] There's lots of ways to be as a person. [GENTLE MUSIC] And some people express their deep appreciation in different ways. [GENTLE MUSIC] But one of the ways that I believe people express their appreciation to the rest of humanity is to make something wonderful and put it out there. And you never meet the people. You never shake their hands. You never hear their story or tell yours, but somehow in the act of making something with a great deal of care and love, something's transmitted there. [GENTLE MUSIC] And it's a way of expressing to the rest of our species our deep appreciation. So we need to be true to who we are. And remember what's really important to us. That's what's going to keep Apple Apple is if we keep us us. [GENTLE MUSIC] [APPLAUSE] Thank you. Thank you. [APPLAUSE] I love hearing his voice and his inspiring message, and it was only fitting that Steve should open his theater. [APPLAUSE] Thank you. [APPLAUSE] It is the honor of a lifetime to be the first to welcome you to the Steve Jobs Theater. Steve meant so much to me and so much to all of us. There's not a day that goes by that we don't think about him. Memories have especially come rushing back as we prepared or today and this event. It's taken some time, but we can now reflect on him with joy instead of sadness. Steve's spirit and timeless philosophy on life will always be the DNA of Apple. His greatest gift, his greatest expression of his appreciation for humanity would not be a singular product, but rather it would be Apple itself. We dedicate this theater to Steve because we loved him and because he loved days like this where he could share our latest new products and new ideas with the world. [BRIGHT MUSIC]

Insights: Tim Cook: Steve Jobs Will Always Be the DNA of Apple

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Tim Cook: Steve Jobs Will Always Be the DNA of Apple

“Today and everyday we honor him.” (September 2017)

There's lots of ways Toby as a person, and some people express their deep appreciation in in in different ways. But one of the ways that I believe people express their appreciation to to the rest of humanity is to make something wonderful and put it out. And you never You never meet the people. You never shake their hands. You never hear their store, your tell yours. But somehow, in the act of making something with a great deal of care and love, something's transmitted there. And it's a way of expressing to the rest of our species our deep appreciation. So we need to be true to who we are and remember what's really important to us. That's what's gonna keep Apple album if we keep us. Thank you. I love hearing his voice and his inspiring message, and it was only fitting that Steve should open his theater. It is the honor of a lifetime to be the first to welcome you to the Steve Jobs Theater. Steve meant so much to me and so much to all of us. There's not a day that goes by that we don't think about him. Memories have especially come rushing back as we prepared for today and this event. It's taken some time, but we can now reflect on him with joy instead of sadness, Steve Spirit and timeless philosophy on life. We'll always be the DNA of Apple. His greatest gift, his greatest expression of his appreciation for humanity, would not be a singular product. Rather, it would be Apple itself. We dedicate this theater, Steve, because we loved him and because he loved days like that where he could share our latest new products and new ideas of the world.