Name: Insights: Tim Cook: 'You Don’t Change the World By Staying Quiet'
Uploaded: 2020-02-06
Duration: 3 min 7 s
Description: “It’s not enough to be a large company.” (June 2018)

[MUSIC PLAYING] For Apple, we've always been about changing the world. And it became clear to me some number of years ago that you don't do that by staying quiet on things that matter. And so for us, that's really been the driving issue. And there's no formula about when you speak and when you don't. But the way that I think about it is, is it something that Apple has a special expertise on? Because I don't want Apple to be another talking head. We should only speak when we have certain knowledge to bring to the subject. And I always ask myself, do we have standing? Do we have a right to talk about this issue? And generally speaking, it's not enough to be a large company to speak. Or at least, I don't see it like that at all. And so I think about those. And so what that means for us is, we typically speak about education, about privacy, about human rights, about immigration, and about the environment, because there's something that we have where we can bring a point of view. It may be discounted. Most people may view it to be not correct. But nevertheless, it's a point of view that we can share. And we think we have something to offer in those spaces. We have a lot of different people from a lot of different places. And we are accepting of people from everywhere. And so we think we have something to offer about talking about that kind of environment. And ultimately, that is what human rights is all about. It's about just treating people with dignity and respect, at the end of the day. And so these are topics that we think we can add something to. And so we don't get into politics on any of these. We stick to policy. How are people treated? What is the immigration policy? These are the things that we stick to. And we work with people from both parties or no party. And at times, one party doesn't like something we do. At times, the other party doesn't. And at times, both of them don't. But we just stick to the policy, and I think if you do that, most people, I think, will respect that. 

Insights: Tim Cook: "You Don’t Change the World By Staying Quiet"

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“It’s not enough to be a large company.”

Tim Cook: "You Don’t Change the World By Staying Quiet"

“It’s not enough to be a large company.” (June 2018)

for Apple. We've always been about changing the world, and it became clear to me some number of years ago that you don't do that by staying quiet on things that matter. And so for us, that's really been the driving driving issue. And, uh, there's no formula about when you speak and when you don't. But for the way, the way that I think about it is, um is it something that Apple has a special expertise on? Um, because I don't want Apple to be another. You're talking head, right? Uh, we should only speak when we have certain knowledge Thio to bring to the subject. Uh, for, uh, I always ask myself, Do we have standing? You know, do we have a right to talk about this issue and generally speaking Maur than just, uh, it's not enough to be a large company to speak are at least I don't like that at all. And so I think about those. And what that means for us is we typically speak about education about privacy, uh, about human rights. Ah, about immigration and about the environment, because there's something that we have where we can bring a point of view. It may be discounted, Uh, most people may view it to be not correct, right? But But it nevertheless, it's a point of view that we can share, and we think we have something to offer in the space. We have a lot of different people from a lot of different places, and we we are, are accepting of people from everywhere. And we think we have something to offer about talking about that kind of environment, and ultimately that is what human rights is all about. It's about just treating people with dignity and respect at the at the today and so these air topics that we think we can add something to and we're not, we don't We don't get into politics on any of the we We stick to policy. How are people treated? What is the immigration policy? Uh, these are the things that we stick to, what we were, and we work with people from from both parties or no party. Uh, and it times one party doesn't like something we do at times. The other party doesn't and it times both of them don't you know, But But we just stick to the policy. And I think if you do that, you can, uh most people, I think will respect that