Name: Insights: Tim Cook on Taking a Stand
Uploaded: 2020-02-11
Duration: 1 min 47 s
Description: The CEO explains why he and the company choose to speak out. (June 2018)

[MUSIC PLAYING] Good evening, everyone. And welcome Tim, thank you so much for being here. It's great to be here. As Alan said, I think there is no better CEO to help us frame the next 24 hours of conversation. And I want to start on the subject of what the CEO's role is in your opinion, with an observation that as little as a decade ago, most companies-- and I would include Apple-- the CEO did not regularly talk about things like socialistic issues or policy if it didn't relate precisely to the company's business. And as CEO of Apple, you have. And so let me ask you to start at a high level, how do you frame the role of the CEO? Well, for Apple, we've always been about changing the world. And it became clear to me some number of years ago that you don't do that by staying quiet on things that matter. And so for us, that's really been the driving issue. And there's no formula about when you speak and when you don't. But the way that I think about it is, is it's something that Apple has a special expertise on. Because I don't want Apple to be another talking head, right? We should only speak when we have certain knowledge to bring to the subject. [MUSIC PLAYING]

Insights: Tim Cook on Taking a Stand

Uncategorized

The CEO explains why he and the company choose to speak out.

Tim Cook on Taking a Stand

The CEO explains why he and the company choose to speak out. (June 2018)

good evening, everyone. And, uh, welcome, Tim, thank you so much for being here. Great to be here. As Alan said, I think there is no better CEO to help us frame the next 24 hours of conversation. And I want to start on the subject of what the CEO's role is, in your opinion, with an observation that as little as a decade ago, most companies and I would include Apple CEO did not regularly talk about things like socialist issues or policy if it didn't relate precisely to the company's business. And as CEO of Apple, you have. And so let me ask you to start at a high level. How do you frame the role of the CEO? Well, for more for Apple, we've always been about changing the world, and it became clear to me some number of years ago that you don't do that by staying quiet on things that matter, and and so for us, that's really been the driving driving issue. And, uh, there's no formula about when you speak and when you don't. But for the way, the way that I think about it is, um, is it something that Apple has a special expertise on, um because I don't want Apple to be another talking head. Right. Uh, we should only speak when we have certain knowledge Thio to bring to the subject.