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SEE YOU AT THE WATERCOOLER?: A CLOSER LOOK AT THE RTO DEBATE
As return-to-office pressure ramps up, Zillow is holding its ground—keeping all 6,900 employees fully remote. The company’s remote-first approach, known as “Cloud HQ,” has reshaped operations, boosted engagement, and quadrupled job applications. But is flexibility a competitive advantage—or a risky gamble? McKinsey’s latest research suggests what’s important is not where people work, but how companies intentionally design the experience to unlock innovation and impact. In this conversation, a McKinsey workplace expert and Zillow’s chief people officer explore the nuance—not the noise—of the RTO debate, offering data and on-the-ground insights from both research and real-world application.
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