Name: The Entertainment Industry's Digital Transformation
Uploaded: 2019-12-23
Duration: 19 min 40 s
Description: Its changing everything from content creation to IP protection.

The Entertainment Industry's Digital Transformation

Entertainment

Its changing everything from content creation to IP protection.

the global media and entertainment industry. Tectonic shift The next panel of entertainment and media experts contemporary How the digital age is changing the way we create markets monetized and protect contents. So please welcome Peter Lipka Young Dream on Joey Welcome many years ago of Britain Famers. British professor in Israel Imperial University in the US For you for a while. How service still does well, doing a research project. Aye aye algorithm. So analyzing the pistols on the screen I understand a game also operated Later on the students onto Kimberly's friend created a company which we call one of the fuel British company Unicorn Company. The student is Who? Peter Lipka, Improper company. The first question. Peter, the 1st 1 I liked a lot. Peter, there's a media report headline. If all of us leave in a virtual Lord, maybe your cup a day will be able to create the war at the same time yourself. Marshall, you want to create a matrix? It's the major accessing the fumes. So if you don't you think so. Peter Coyote. Charvis this like a seemingly crazy This idea. What is that? Derek? I think we're already living in the matrix right now. We just don't know it. No, but in all seriousness, Probable. Believes in a future where we all live in multiple worlds at the same time. Uh, with most of them being virtual worlds and obviously the physical world we live in today And I'm not this kind of scary future that the Matrix portrays. We believe these new worlds are gonna be a vital to us. And we're gonna bring a lot of meaning and we're gonna enjoy our existence in the so formal aside, re believe that kind of we believe that the world will come from a variety of places way they come from social media, for example. People already live and breathe social media. They interact within these wells. They make money from these wells on the other. What place That they're gonna come from his game. Really. Games will become the basis off these new virtual. What? Well, there's a great statistic that earlier this year they made a survey for kids that played for over 1/3 of them. Found that fortnight is more important to them than many parts of the real world. In China, over 50% of gamers say that gains let them interact with their family. You become closer to their family and their friends. To create these kinds of online experiences is very key to have innovation. And so we've created a product special wet that allows them to create new types of innovation on the risk the experimentation with that innovation to create these very great experiences that really helped them. And make that enjoy the life more. Okay, Thanks, Peter. He did without Peter. Give us a very smart answer. He was talking. Even though we don't have to care. What kind of war is that? What you are? Not many of us today are leaving. I'm braising in this war. Also in the games. The question for Mr Young. All right, Trainers. Ah, gaming market, you know, is very unique. Very few gaming companies actually capture half of the market. Are you happen to be a share? The top two company leading for artists and all the other companies? How do you define that? Gave me industries content creation gains content, curation, actually content improved many air by his future is towards become orm or elegant writing all the biggest market share you feel like talking about games resistance fighting on the PC? How's a mobile game? But if you look at the smartphone proliferation by starting in 2012 but it's now become or more popular at the very beginning here, there's the lack health products in the market. Whatever games you allow, there will be many people coming over and play that. So our pursuit or quality demand on quality thought I hire, we want just wantto quickly false allows new, productive and to capture the market share. But today that when the population dividend is the superior, so products become more and more customers become fewer and fewer. But how come we capture meaningful customer? You have to come up with very food quality games, either by the inconstant. Actually, it's in cool the artistic quality off the games on the conference. You know what outlook that the approach of gaming, whether the game is a small so not on experiences you can provide to the customers of player you want to do well in all this aspect, the input into this game, cars and cycle will be very, very high at the very beginning. The trick us on a six months to come up with a game where you were sort of, but not all we found. You may take 1 to 2 years or even three years. So the development cycle is longer, Barris higher and higher. You want to do a good content game. This is why this is what we see today. Why the barriers higher and higher the company would you wear well before the company's accumulated human Thailand's of funding. They have the resources to have the time to come up with better games, but with smaller companies or stuck up, you know they lack resources, so the game to produce quality will be lower. Compare it with the big wife. However, in a market that market only recognize the best ones. This is why, in the process of development of industry, gradually it will have this situation more bell games market. While you look at that, their situational continual, the future of the content will be better and better quality. Five. G technology. The thought of speed of preservation cloud computing cetera later, all the technical changes will enable your games to become or more excellent, the image quality better and better transportation farther and faster and the bigger, bigger your micro society kick aside hundreds or thousands online the same time or 100 people fighting each other. This type of game will be there, but some new devices from PC to the mobile terminal. The carriers are changing a R V E r equipment on the merge. It's now being very publicly, but still they are you merging for new startup they applied for a new companies may represent an opportunity because on this platform for many traditional existing, uh, gaming clears, you know they may have different experiences. This may represent a new study important. Even though you have accumulated a lot of the resources, we'll start off the challenge of the same. This might be a challenge for smaller one, so human talents and motion devices will be, well, be that important. Okay, we'll have further questions for you later. Questions for Mr To. As an investor, we have been fighting where hard have a your own set of strategies like a tribal. Our strategy, why you select area you. We go all out within 23 months to find all the investment opportunities to see the good window. The problems. Why you succeeded coverage in him, Elijah on other new platforms after that came in this tree. Uh, you know, uh, unicorn come, Billy or the appeal so entertaining the media industry do think there will be a next wrong opportunity. New opportunities, New opportunities will be lived. There would be money. So regret. Sorry. We missed, uh, working with your company. Actually, two years ago. We have a main the next generation and the taming play for I believe Himalaya Mountain or Games in the Tree. The all digital lionization will bring about a new enhancement off opportunity the interaction with the people in machine on people to people interaction or even further. We want to find out people in the Games holiday country being interact ways. The human real words. We want to find such a magnetism to do that. So in the process of 30 of all of this, we Miss Peters company. But we still believe going forward all of the entertainment content will beam or interactive. We'll have more UTC So may I may not agree with mister. Yeah, All the games will be more cool, more more cool and big, larger and larger maybe your platform for my opportunity, the smaller, wise great in a bigger war, a small gaming war. But when the date monopolized the big ward, But no matter what, there will be many new opportunities for many different ways of playing. These games they want is off this interaction. My name nongaming players in the future on a non contact participant in a process they will participate. Or somebody degree a literary translations. Chinese Online normal. The readers, you know, actually are very popular. Kind of, you know is happening. It's more more popular, going forward. Money, entertainment. I understand player. The participants can become a organic part off this whole thing. I changed the road map, but there's another way of saying we want to focus. The validation is stronger, stronger, closer, closer communication between people closer, clo with be tried and everything. So the school made, you know, have to see each other. They can't get together on the neck. So people feeling lonely is a major problem, like in Japan loneliness. So we pay a lot of attention toe people in the games, communication with people in real life. Well, it will pay special attention so the next generation off. Ah, uh, situation. What kind of changes? So, actually, this is something we think will happen in the next years. So basically, Mr Young believes, uh, Mr Yeah, I'm Peter. Give us their specific idea. So if your platform, like people, Google and Angel can be more open providing a ecosystem with Ally as an angel and the soul of gaming company in Jungle kind Piquet the global competitors. So we should be more open on more fair for people to compete with you, Mr told Mason. Hey, say, reminds me of a disruptive platforms product special west off your company. Your mission if you use financial industry. Frequent trading, uh, mechanism into the gaming is arrest special West technology, create many new values, maybe a car service. What kind of a numerical you're talking about? Hide a lot of people that were outside the games industry from Google, Amazon, Goldman Sachs. So we set up to create the ability to create these new huge virtual worlds on that people were talking about it today on However, we very soon realized that game's already very risky endeavor. Often they cost hundreds of millions on, So you know, Mr Yang mentions looking more and more expensive and take longer and longer on. So we're like Actually, the key is about reducing risk, reducing time to market and actually incremental innovation. Let them do what they already do. Very, very well, you know, building call of duty 16 or 17 I think on this year is that. But let them do that little bit extra that little bit more either more interesting I or more interesting kind of stimulation or more people 11 incrementally innovate rather than jump straight into these large natural world. So that's why we created Special West to enable them to reduce that risk off game development. Create that a experimentation off innovation on defectively Make better and more compelling games in China were quite lucky because now partnered with Netease really believes this. You know their investors well in building games on top of our technology, as well as a 10 cent clouds as well who are building the creating the kind of fundamental infrastructure which we can run on the cloud infrastructure on. So that's the value that we bring to you for 10 cents under Nancy's. They are so visionary now, that they have seen the value that can be created by your company. So for the existing other managers, Mr Young So what can I tell you? Enlighten us. That's a big data. We'll have a big impact on Give me development into me. Even changed our life cycle off game. You didn't write? Yes, you are very right there, Kirsty. The era or you the digital era. Big data, Yes, essential, including in the gaming industry. So we use the epic data analysis system. For example. We have collected a lot of data from existing games, various activities and the scene. Aerials favor opposing aerials. So these kind off information connected there will be very helpful for our future. Give me development. And when we are searching for customers and we need to find a market position howto target the right market position. We also depend our big data so that we can reach our rights kinds right customers as quickly as possible. So when it comes to our customer behavior, how long they stay with our game? We were used big data analyses in order to you prove it. So a big data helps us a lot now we would like to go deeper, a little bit of Peter, because we know that your focus is the game. And maybe in the future you well go you you will go be young to gain, for example. For example, a mining simulation. Ah, urban stimulation. We have a fire breaks out. You needed to be Oh, a simulation. So maybe the future there will be competition across factor competition and for off Otaka Castle. So, for how do you view across a factor? Competition and the opportunities Gaming is in a very interesting space at the intersection off simulation visualization as well as human interactions. And so there's definitely applications of something special that's outside of giving. You mentioned quite a few areas that we've already explored on a good picture. Dialect painters imagine large scale disaster recovery. What happens when, for example, in the earthquake happens in a place that you didn't predict before. You can try and predict what the impact would be on buildings and on infrastructure, but how do you train the thousands of first responders, the thousands of people to help save lives on and save the environment There in the fire, the fire Department, the police department, the medical department, government officials. They often don't work together. They don't know how to go on go toward a particular objective together. And so have you trained them? If you created a virtual world where they could all interact with each other on a train for these kinds of scenarios, you can save lives and could save a lot of money on. So that's where we see our potential application areas on dhe. Some of the other businesses, that dude, just a portion of it, either visualization or simulation, they haven't put it all together. So we see way see potentially others as partners rather than competitive. Okay. Yes, I know, Peter. Mr Joe, What do you think off Peter of you? To think that that investors well, increase their evaluation off your value. Your valuation years? Yes. Not so solid. We wouldn't like to increase our value. Fox and cold, high resolution three dimensional map will be something that will consider. Thank you. Thank you, Mr Joe. And, uh, the Panelists on DDE and the intellectual conclude with a quote from Mr Joe in this world, we would like to cook age of species that people have never seen. These species will create a new world. Thank you.